HOCK – Style in motion was founded by creative master- mind Kristof Hock in June 2009. Before setting up his own company, Kristof was a product developer and also worked as an acclaimed concept developer at various international agencies, where he created numerous advertising campaigns. A true perfectionist with a passion for sophisti- cated and minimalist design, he came up with the idea of developing and manufacturing extraordinary fitness and

exercise products in Germany in mid-2008. Within just a year of their launch, HOCK products had won the ISPO BRANDNEW Award in 2010. They were also nominated for the German Design Council design award in 2011.

Since HOCK began, the company has increased revenues more than fourfold, and is continuously expanding both in and outside Germany.